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Tholons Strategy (22)
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Search Engine Optimization Services in the Philippines
Digital marketing is broadly defined as the utilization of the Internet to market and promote products and services. In other words, it refers to marketing efforts centered on the Internet, with recent years having witnessed the Internet blossom to become one of the largest marketing and advertising avenues. Television still towers above all advertising media in spending, with the Internet having caught up with print media in 2012.1 The rising spending on digital advertising is also a looming threat to television’s supremacy; Mintel, a market research firm, sees this trajectory as a reason to believe that digital ad spending is poised to trump television ad spending in 2017.2 The business sector’s increasing reliance on digital marketing seems to indicate exponential growth for the industry in the near term.
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Tholons Emerging Trends and Analysis (17)
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Big Data Gets Bigger
The exponential growth of the analytics market will continue across the Financial Services, Healthcare, Retail, and Telecommunications verticals. The shift from the traditional use of data and analytics is outpaced by the operational needs to manage complex formats and large data volumes, and exceeded by the necessity to reinvent traditional data management platforms and technologies. Tholons sees this imminent wave to continue tin 2013, with larger solution providers expanding offerings to include even smaller sized companies who are likewise becoming consumers of BIG Data.
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Tholons Industry Landscapes (52)
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The Growth of IT Employment in the US
The recent Recession caused by the Financial Crisis which lasted from end of 2007 to mid 2009 had profound effects in the world’s major economies and financial sectors. It began with a US$ 8 trillion housing bubble that led consumers to cut their spending. This loss of consumption, combined with the financial market chaos led to a collapse in business investments. Along the way, US companies struggled to survive through various cost-cutting activities including downsizing employee headcounts resulting to a massive amount of job loss in the country.
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Analysis of Captive IT/BPO Acquisitions: Acquirer’s perspective
Captive implies cost, however the recent acquisitions have provided a new dimention to the captive model. After setting-up a captive unit, as it grows over a period of time, the parent organization may decide to sell it off for various reasons like releasing the cash, freeing up the management resources required for managing the captive unit, expected fluctuations and uncertainty in future service demand or even perceived inefficiency or under-utilization.
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More Back office bid to stay in front in Indian IT
- The National-15-Nov-2014
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The Offshore Nation
The Offshore Nation Author
Avinash Vashistha
"Services globalization has without fail pervaded the board rooms of all top corporations and threatens to alter the face of how business is done. The Offshore Nation captures the spirit of this mega trend and forces you to appreciate the far-reaching and irreversible implications of this phenomenon. This is a must read for champions of industries and beginners alike to soak in and leverage one of the most significant revolutions of our times."

Atul Nishar
Chairman
Hexaware Technologies
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